In the age of technology, AI is gradually becoming an indispensable tool for solving different types of issues. In this regard, let us talk about Placer AI. It is a location analytics company that actually studies visit trends, trade areas, and demographics. As per the sources, their product is based on location insights. Do you for what reason it is used?
Well, it is mainly suitable for big box stores to look at brand dominance, consumer visitation and demographic insights, competitive benchmarking, and industry trends, among other things. Furthermore, this AI also works with its municipal partners such as DGRI. This is to mainly use these data streams to analyze migration trends, event performance, seasonal customer trends, route usage, and the study of retail, grocery, and dining recovery. So in today’s article, we shall discuss some of the significant aspects of this particular AI. Let’s get to the details!
How Does Placer AI Work?
In order to use a particular technology, you need to know some of the major details about it. For instance, many of our readers are probably hearing about Placer AI for the first time. So we shall discuss all the significant aspects of this AI in this section. Stay tuned to us until the end if you are curious to find out more about it.
As we said earlier, Placer.ai aggregates location data from users’ mobile app usage. Let us share with you in detail how it happens. Therefore, when a geographic polygon or radius is drawn in Placer.ai’s platform, a mobile user who spends more than 2 minutes within that point of interest (POI) is counted as one activity or movement.
Well, this is aggregated into visitation trends and demographic trends. This helps when there are enough counts to meet a privacy threshold. At the same time, this particular AI overlays its trade area analytics datasets from a large marketplace of data partners. In fact, from this, they can create insights based on national and statewide benchmarks. This info is about consumer information, demographics, work and lifestyles, and online activity. So this is how Placer has been helping the public for the past few years.
Why Are Users Pleased With Placer AI?
Here are a few reasons that will shed light on why businessmen are highly pleased with the services of Placer AI. Let us take a quick glance!
Real-Time Foot Traffic Tracking
One of the reasons that has made more and more people use Placer AI is due to real-time foot traffic tracking. Needless to say, this has allowed the users to monitor the number of visitors to our stores in real-time. At the same time, this AI has allowed businessmen to optimize their staffing levels and improve their customer service.
Provides Insights Into Customer Behavior
This particular AI has also provided insights into consumer behavior. Therefore, it has helped entrepreneurs to gain a much deeper understanding of the customers’ behavior and preferences. In fact, this has allowed business personalities to personalize their marketing efforts and improve the overall customer experience.
Increases Foot Traffic And Sales
Furthermore, one of the biggest benefits of using Placer.ai has been to increase foot traffic to the stores of shop owners. Needless to say, this has translated into higher sales and revenue, which is indeed great for their business. So why not take the help of this particular AI?
User-Friendly Interface:
One of the reasons why people like using Placer AI is because of its user-friendly interface. Well, you won’t know how much easy it is to use Placer.ai unless you use it. Needless to say, the platform is pretty intuitive and user-friendly, which has allowed shop owners to take its help.
Excellent Support
At the same time, this particular Al team has been very responsive and provided entrepreneurs with excellent support throughout their experience with the platform. So this has helped them overcome any challenges and get the most out of the product.
Ending Note
So as we conclude, we can say that we came across some of the aspects that show why this particular AI has become so popular nowadays. However, there are certain things that the users would like to improve. For instance, limited integrations, high cost, and limited coverage. We hope that with time these things will also be improved.
Are you looking forward to a particular AI that will help you provide insights into customer behavior? Check out Placer AI in the above article.